The ECOWAS Commission, through the Directorate of Trade, in collaboration with the UN Trade and Development (UNCTAD), held a specialized Masterclass on ‘Success and Transformation: Supporting Women Digital Entrepreneurs’ from 10 - 13 March 2026 in Cotonou, Benin. The program sought to empower women entrepreneurs by strengthening their digital and entrepreneurial skills to capture emerging digital opportunities across Africa.

The opening remarks from Ambassadeur Simidélé Sèlidji Seth TEBE of the Ministry of Foreign Affairs, Republic of Benin highlighted that women run almost 40% of SMEs in the country and the government has invested more than 500 million CFA in ensuring that their businesses thrive. He stated that digitalization is at the heart of the national stability programme of Benin and women participation is of vital importance for this transformation. Delivering remarks on behalf of the ECOWAS Resident Representative to the Republic of Benin Ambassador Amadou DIONGUE, Mr. Mahueana HOUEDOU conveyed the appreciation of the ECOWAS Commissioner of Economic Affairs and Agriculture, Dr Kalilou SYLLA, to the Government of Benin and strategic partners.

He noted the Masterclass was a key intervention to bridge the digital divide and equip women entrepreneurs with the expertise to expand their enterprises and forms part of the broader ECOWAS E-Commerce Strategy. In his remarks, His Excellency Joris WP JURRIËNS, Ambassador of the Kingdom of the Netherlands to the Republic of Benin, highlighted that women entrepreneurs are essential for economic growth and women-led innovation is a foundation for inclusive, resilient, and sustainable development. He underscored empowering women as a clear-sighted economic choice which unleashes a transformative force within our economies. 
The Resident Coordinator of the United Nations in Benin, Aminatou SAR, in her remarks noted that the Masterclass was held in the symbolic context of the International Women’s Day. She stated that justice for women means ensuring equal access to resources and removal of barriers to women’s economic participation which is where the digital economy becomes important.  
In her remarks, Dr. Arielle AHOUANSOU, Co-Founder & CEO of Kea Medicals and eTrade for women ‘Advocate’ stated the digital economy is redefining the way we work, innovate and create value. She highlighted that despite the immense opportunities, women remain underrepresented in the digital economy. She underscored the importance of innovating women as a thriving society. 

The opening ceremony also featured a goodwill message from the Deputy Secretary – General of UNCTAD, Pedro Manuel MORENO who stated that equal participation of women in the digital economy could add up to $280 billion to the region's GDP by 2030 representing millions of jobs. He emphasized that the Masterclass brings together a community of entrepreneurs to exchange experiences and solutions to overcome obstacles and build a more inclusive economy for all.

The Masterclass provided an opportunity for regional women-owned businesses to network with other businesses on the continent. It featured training on business structuring and planning, legal framework, AI for entrepreneurs, 60 second business pitch, networking, digital marketing etc. A public-private dialogue was also held which saw a panel composed of the ECOWAS representative, the government of Benin, and the private sector discuss with the entrepreneurs. Participants also visited one of the largest regional e-commerce businesses, GOZEM. The company tour included exchanges and experience sharing with the Global Head of Operations on building a sustainable regional e-commerce business.

The Masterclass concluded with participants receiving their certificates and integrated into the larger eTrade for Women global Network where they will continue to build strong relationships with like-minded women entrepreneurs at the regional and global levels.

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